Overview: Promoted to COO to pivot the business in the wake of COVID

In the wake of COVID, Tari Labs founder Dan Teree and I spun out from Tari Labs to take over the Big Neon business. We pivoted from blockchain to building the first national sponsorship network of independent venues across the country in 90 days.

Highlights:

  • Promoted to COO by Tari Labs to turn around fledgling live event ticketing business in the wake of COVID

  • Pivoted and launched a national sponsorship network of premier venues, aggregating high impact assets to sell to brands

  • Acquired exclusive sponsorship rights to 40 venues across the US in 90 days representing $75M in gross ticket salesSelected Press:

Press:

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Big Neon Aims to Link Brands and Indie Venues With New Sponsorship Venture