Overview: From Seed to Scale
After being a friend to the founders for years, I was brought on by the CEO shortly after the $8M Series A to build and scale the outbound sales process from the ground up.
- Grew ACV 4x; secured largest accounts including the New York Times and Forbes through cold outreach
- Developed and executed the go-to-market strategy; identified verticals and customer profiles, crafted buyer specific messaging and assets (case studies, competitive battle cards, customer research reports)
- Hired and trained account executives and SDRs on vertical, buyer and competitor best practices