Overview: The first sharing friendly building in NYC

A hostile regulatory environment was costing onefinestay (acquired by Accor for $160M) millions in lost revenue. They needed a strategy to combat City Hall and a product that spoke to the needs of high end owners concerned with the threat of retaliation from building ownership. I was hired by the co-founder to do both.

Highlights:

• Created the first building friendly home sharing product in NYC
• Developed go-to-market strategy including messaging, target accounts, and outreach
• Sourced and hired Mayor de Blasio's largest fundraiser to lobby City Hall for fairer regulatory treatment
• Landed front page coverage in industry magazines and the Real Estate section of the New York Times