Overview: Led WillCall Acquisition to Ticketfly for $XXM
After a successful career at Ticketfly, running their strategic BD initiatives, I joined WillCall as head of business where we built a B2B2C platform on the shoulders of a successful consumer app for concert lovers. After a year of piloting, we determined the best course of action was to find a buyer who could accelerate our growth. Ticketfly proved to be the perfect suitor.
- Sourced and led the negotiation of WillCall to Ticketfly
- First business hire; led transition from B2C to B2B2C